Factors That Influence Consumer Purchasing Behavior in Nigeria

Abstract

The continued down turn in the economic fortunes of people gives great concern to researchers. In this circumstance, providing information on the current buying behaviour of people provides organizations that are into production information to know the purchasing trend so that production can be tailored in that direction. Nigeria is a multiracial and multicultural country. Understanding the proper factors that influence consumer purchasing behaviour is very important for organization's growth.

Culture, social factors, perception, personality, learning, psychological factors and belief and attitude have been identified as critical factors that influence consumer purchasing behaviour in Nigeria.