Marketing Strategies during Financial Crunch

Abstract

Recession over the times has always affected the business in one way or the other. The drowning financial economies of some of the robust countries have been proved to be a bolt from the blue to whole world. Businesses during the recession have seemed to be deteriorated into worst looking at the historical trends. Yet there are some silver linings who have flourished during this crunch by optimally implementing some healthy strategies for promoting their business during recession. This paper aims to discuss the strategies to make best use of opportunities available during recession which can turn the gloom into bloom. This paper is written with an objective to discuss the Marketing Strategies that corporates can adopt during turbulence of recession which can prove to be a cushion to save them from bolts of recession. Various strategies, keeping Ansoff's Matrix as base, are supported using the real life examples of corporates who swam across the ocean of recession without drowning experiences.