Encountering the Management of Corporate Organizations in India: An Ethnographic Insight

Abstract

The concept of management and organizational culture has gained wide acceptance as a way to understand human systems and it also proved that organizational culture has deep impact on the variety of organizations process, employees and its performance.  The social cultural milieu in India is inimitable; its peculiarities shape the personalities of the management practitioner and the influence management practices. Another unique feature of Indian management is the familial feeling perceived by the employees because of the parental attitude adopted by the superior and the colleague which give the sense of security and belongingness among the employees. In Indian context, globalization has thrown open tremendous opportunities for Indians. It is clear that organizational culture plays a very significant role in the management of the organization. It is important for us to recognize that managers within the organizations holds particular sets of assumptions, ideas and beliefs about how to manage their human resources, which are strongly influenced by their socio-cultural background.  In this kind of condition required proper adaptability and flexibility in dealing with such different culture. However, literature survey indicates that there has been very little exploratory or basic research undertaken to identify cultural variables, which have a bearing on corporate and non-corporate management in India. In this context, the present study is to explore, identify and understand the trends in management of corporate organizations   in India through an ethnographic study.