An Assessment of the Influence of Organizational Innovation on Performance of Mobile Telecommunication Companies in Rwanda: A Case Study of MTN, Rwanda

Abstract

The aim of this study was to assess the effect of organizational innovation on performance of mobile telecommunication companies in Rwanda. Specific objectives for the study included; to evaluate the effect of administrative innovation on performance of mobile telecommunication companies in Rwanda, to evaluate the effect of technological innovation on performance of mobile telecommunication companies in Rwanda, to evaluate the effect of marketing innovation on performance of mobile telecommunication companies in Rwanda and to establish the relationship between organizational innovation and performance of mobile telecommunication companies in Rwanda. The study was conducted at MTN Centre in Kigali, Rwanda. It adopted a descriptive research design that included collection of primary data using questionnaires. A total of 133 MTN employees at MTN Centre in Kigali formed the target population. The study population was drawn from; Marketing department, Human Resource Management department, Corporate Affairs department and Product development department. Sample size of 100 samples was determined using Slovin's formula. Both stratified random sampling and simple random sampling was used to obtain samples. The study used questionnaire as the primary data collection tool. Descriptive statistics was generated through descriptive analysis to obtain frequencies and percentage of study variables. Inferential statistics specifically Pearson correlation and regression analysis was generated to determine the relationship between organizational innovation and company performance. Statistical Package for Social Science was used as the appropriate tool fordataanalysis. Results were presented in tables. The study findings indicated that administrative innovation (r= 0.512, P- value < 0.01), technological innovation (r= 0.605, P- value < 0.01 and marketing innovation (r= 0.541, P- value < 0.01) were significantly associated to company performance.