Improving Employee Satisfaction: Corporate Social Responsibility Way

Abstract

The idea of Corporate Social Responsibility is very old and it has been successfully implemented in many of the companies at world level and also in India. Corporate Social Responsibility and Sustainability is the much talked about area capturing the thoughts of practitioners as well as researchers. Companies today are concerned about Corporate Social Responsibility and are inclined to benefit the stakeholders. The new mantra for today's corporate has been to serve people. We cannot deny the truth that Employees are our true assets so companies need to focus on building the Employee base at each and every level .The basic focus of this paper is to make Corporate Social Responsibility activities the base of developing Employee Participation and ultimately measuring the effectiveness of Corporate Social Responsibility activities from Employees Perspective. We discuss on why and how can Corporate Social Responsibility become the potential area to improve employee satisfaction. What are the areas where Employees can truly be participative and what view employee holds towards Corporate Social Responsibility. Thus, the basic purpose of the paper is to verify the importance of Corporate Social Responsibility programs and activities and Employee job related outcomes for companies in India. Corporate Social Responsibility can act as a positive tool to influence employee behavior. The paper approach will help companies understand, how employee and employer relationship be improved Corporate Social Responsibility way.