Impact of Vision and Mission on Organizational Performance in Indian Context

Abstract

Vision and Mission creates the beginning of an organization and the end result or outcome is the overall performance. An organization is formed by defining its vision and mission and then all efforts are made towards its accomplishment. The purpose of this paper is to explore the impact of vision & mission on organizational performance in the Indian Context. Data is collected from 200 respondents and use of graphical representation for descriptive analysis, anova and regression for inferential analysis on the basis of responses collected through questionnaire. The results indicate that vision and mission significantly influence organizational performance. It is further seen that it's not just the formation of vision & mission statement but its content, communication, implementation and contribution all are equally important.