A Study on Operational Performance of CRISIL Credit Rating Agency

Abstract

Purpose: This paper aims to study operational performance of CRISIL credit rating agency, and find out the factors which enhanced the performances of various activities under taken by CRISIL credit rating agency.

Design: Data was collected through the various articles and CRISIL credit rating agency website, for a period of fifteen years.

Findings: The findings reported that few rating services were provided by CRISIL rating agency in the initial stage, and the number of services was increased on the basis of the issuer requirements.  Issuer companies are also aware of the services provided by CRISIL credit rating agency.  The important factors which have enhanced the effectiveness of credit rating agency are managerial effectiveness, credibility and creative marketing efforts.