Corporate Social Responsibility: Cornerstone of Enduring Business Success

Abstract

In last few years, the concept of CSR has gained prominence from all avenues. Organisations should understand the fact that government cannot handle and manage the CSR activities single handed. Private business houses must contribute to the government CSR initiatives for upliftment and betterment of the society. Corporations now consider CSR as an important way to promote and market their products or services. Nearly all leading organisations in India contribute to education, health, empowerment of weaker sections of the society, etc. In this paper, we have studied the classification and benefits of CSR, current scenario of CSR in India and CSR as a top driven approach.