The Application of Big Data and Artificial Intelligence in Sports Industry

Abstract

In the age of technology, intelligent and innovative sports events present a brand new look, which has affected how many enterprises operate worldwide. Traditional sports events are upgraded to artificial intelligence. While broadcasting baseball, basketball, and other games, the automatic tracking system is used to perform real-time technical analysis, and the player's course can be analyzed on the spot. In the event broadcast part, the simulation technology, virtual and real integration are widely used, and the events could also be broadcasted live on the streaming audio-visual platform. Therefore, how to use big data analysis has become a key factor for the success of professional teams or sports marketing companies. This research explores the application classification and significance of big data analysis and artificial intelligence in the field of sports by analyzing relevant literature. Through this study, the significance and application of big data, the importance of big data analysis and artificial intelligence in sports industry, and the development trend of sports big data are preliminarily understood. It is also expected that the application and development trend of sports intelligence technology could help sports industry-related companies improve their competitiveness in terms of development strategies, thereby enhancing the visibility of Taiwan's sports industry in the world and making the research and development strength of Taiwan's sports enterprises visible to the world.