The Impact of Communication on Policy Implementation in Organizations: A Case of the Coca-Cola Company, Kisii Bottlers Limited

Abstract

The execution and communication of a policy and what it intends to accomplish is as critical as the development. A policy if ineffectively communicated could fail to accomplish the objectives of its creators. Conveying policies to be implemented wrongly, may meet devastating drawbacks due to the fact that the individuals who initially make them, are typically not the ones who execute them. This examination tried to find out what role internal communication plays as far as policy implementation within organizations are concerned: a case of The Coca-Cola Company, Kisii Bottlers. The study was guided by the objectives below; to evaluate whether channels of communication impact policy implementation inThe Coca-Cola Company; to establish the effect of hierarchical communication on effective policy implementation in The Coca-Cola Company, Kisii Bottlers Ltd; to assess the impact of communication satisfaction levels among employees on effective policy implementation in The Coca-Cola Company, Kisii Bottlers Ltd. This study utilized the Media Richness Theory of communication. The study employed the case study design to obtain information on the phenomena under study. The study population was 280 out of this a specimen populace of 165 was taken. 165 questionnaires were issued to 165 workers of Coca- Cola Kisii Bottlers from all its departments. The study gathered information from 150 respondents which constituted a reaction rate of 90.91 % which was sufficient for factual speculation of the study discoveries. The study established that both top-down and  bottom –up communication are key to enhancing policy implementation in any organization, it additionally uncovered that while administration's dedication is a positive flag for the association to improve policy implementation, workers are key resources. The study concluded that effective communication is a key in the achievement of the organizations' goals and objectives.