The Link between Strategy Implementation and Organizational Performance: A Case Study of Telkom Kenya Limited, Kenya

Abstract

Strategy implementation is a very important process. However, most organizations are normally faced with a huge challenge in strategy implementation and this has had an impact on their overall performance. The objective of this study was to examine the link between strategy implementation and organizational performance with special reference to Telkom (K) Ltd. The study targeted employees of Telkom (K) working in various branches in Nairobi County who were 1140 in total. Survey design was adopted and stratified sampling technique was used to select the right sample size because there were several departments offering different services in the organization. Quantitative data was coded and analyzed by use of the Statistical Package for Social Sciences (SPSS) which helped to generate descriptive statistics as well as inferential statistics. The study revealed that there was a relationship between the independent variables – leadership, organizational culture, administrative systems and the dependent variable – organizational performance. Leadership was the most significant independent variable followed by organizational culture and administrative systems. The study recommends the organization should adopt a leadership style that promotes the innovation and creativeness of the employees. Another recommendation was that the organization culture should be result oriented to ensure targets are met. In order to protect the brand, it is recommended that the organization should have in place strict controls to safeguard their administrative systems.