Emerging Trends, Prospects and Challenges for the Contemporary Nigerian Art Musician: The Professional Music Practice on the Social Media as Exemplified by Godwin Sadoh

Abstract

Nigerian journalists, newspaper columnists, media practitioners, and TV hosts are presently struggling to keep their relevance and influence alive in the minds and consciousnesses of their readers and viewers. Not only do they do so through their official online news sites, they extend it to the social media outlets used by Nigerians which are mainly Facebook, Twitter, Instagram and YouTube. Music, a medium of communication just like other communication arts, has equally taken to the social media spaces in some parts of the world which includes Nigeria. With such evolution and changes in music business and musical affairs, this paper seeks to research, understand and raise concerns on the present and future expectations and place of professional music practice on the social media while sampling Godwin Sadoh's experiments as a springboard. Through reviews of related literature on the subject; online and offline interviews granted by some concerned exponent(s), this paper attempts to contribute to the study of and further research on the influence and place of social media in Nigeria's professional musicianship, musical arts and musical practice.