Relationship between Website Internet Marketing Strategy and the Growth of Sales: A Case of Zantel Company, Tanzania

Abstract

This study examined the relationship between website internet marketing and sales growth of Zantel Telecommunication Company. The researcher employed a quantitative approach. The sample size for this study consists of 175 respondents, and a questionnaire was used to collect data. A correlation analysis was used to analyze the data. The study found that all independent variables (optimizing the website for search engines, publishing blog posts, and downloadable sales resources) have a greater correlation with sales growth at Zantel. It indicates that the correlation between optimizing website for search engines, publishing blog posts, downloadable sales resources and sales growth at Zantel are 0.551, p < 0.000; two-tailed,  0.514, p < 0.000; two-tailed, 0.545, p < 0.000; two-tailed respectively. The study concluded that website internet marketing has a relationship with sales growth at Zantel Telecommunication Company in Zanzibar, as optimizing websites for search engines, publishing blog posts, and downloadable sales resources positively correlate with sales growth at Zantel. The study recommended that to increase the impact of website internet marketing, telecommunication companies should increase optimizing websites for search engines, publishing blog posts, and downloadable sales resources.