Godwin K Njeru, Mary Mutisya, Maureen Knagu and Levi Mbugua 2023. The Persuasiveness of Menu Item Descriptions: The Influence of Language on Consumer Menu Choice in Kenyan Casual Dining Restaurants. The International Journal of Humanities & Social Studies. 11, 2 (Mar. 2023). DOI:https://doi.org/10.24940/theijhss/2023/v11/i2/HS2302-007.