Godwin K Njeru, Mary Mutisya, Maureen Knagu and Levi Mbugua (2023) “The Persuasiveness of Menu Item Descriptions: The Influence of Language on Consumer Menu Choice in Kenyan Casual Dining Restaurants”, The International Journal of Humanities & Social Studies, 11(2). doi: 10.24940/theijhss/2023/v11/i2/HS2302-007.