The Effect of Mobile Network among the Kandy Area People and the Future Growth of the Sri Lankan Network

Abstract

Mobile networking is the one of the important sources for the each and every individual in the world. Sri Lanka also gets infected by this mobile technology. Base on the one survey Sri Lankan mobile network providers have issued the SIM more than the current population, from that we can identify how far our country also affected by this mobile network. In this research network impacts the Kandy area peoples' life status and the probability of the future growth of the network Company in Kandy area. In order to answer our research question, we have conducted a quantitative survey that was directed towards the Mobile network users in the Kandy district. In this study, we have considered main factors which are influencing the selection of SIM, Existence of long term customers and promoting to other people to evaluate the satisfaction level and future expectation of the customers, proper marketing channel for future promotion and target customers for the future the company's future growth. The findings of our regression and correlation analyses, based on 104 responses we received through the survey, demonstrate that relationship between the variables. The study also provides managerial implications concerning how companies will be affected if they don't consider about the current situation properly. We have suggested the practical recommendations directed towards managers in the Sri Lankan Mobile network.