Evaluation of Small Scale Plantain Marketing in Delta State: A Case Study of Isoko North Local Government Area, Delta State

Abstract

The Study was carried out to evaluate plantain marketing in Delta state (A case study of Isoko North Local Government Area). A multi- stage proportional sampling was adopted for the study. A total of sixty (60) respondents were selected for the study. Data for the study were collected using structured questionnaire. The data obtained were analyzed with aid of descriptive statistics, while the hypothesis was tested with the help of regression. Majority 66.7% of the respondents were male, 84.3% married and 66% had household size of 1-4persons. About 75% of the respondents indicated that they are into plantain retailing, while 70% of the respondents asserted that plantain supply in the area is irregular. The result of the analysis revealed that price (x₁), quantity sold (x₅), marketing experience (x₇) are positively related to net income of the respondents, while transport cost (x₂), purchase cost (x₆) were found to be negatively related to net income of the respondents. The study recommends among others that plantain price should be encouraged, credit facilities should be granted to plantain marketers to increase quantity of plantain sold, plantain marketing awareness programme should be organized for the marketers by relevant government or non- government agencies to enhanced the performance and the activities.