Effects of Communication Strategies on the Performance of Public Organisations in Nigeria

Abstract

Importantly, the relevance of communication keeps advancing as the world becomes a Global village. The need to become visible to the world has made many organisations to embrace new technology that would increase organizational performance. There are also many issues affecting communication ranging from difference in sex, role of silence, inference of government and cross-cultural inference. The problem that led to the study is the disputes and delays in the access to information that would increase performance of staff. In lieu of the above problem the study examines the impact of effective communication strategies on the performance of public organization. The survey research method was adopted for the study was adopted for the study and the study relied much on secondary and primary data. The population of this research work was 1573 employees drawn for the six (6) broad categories, based on mandate and the following core functions: financial; Marketing; regulatory; training and research, human resource and customer service. The sample size of 319 was determined using Taro Yamane technique and stratified sampling. Multiple regression analysis was used to test and analyze the hypotheses. The results from the study reveal that effective communication strategies have a significant impact on the performance of organisations in Nigeria particularly Nigerian communications commission. The study conclude that effective communication is the remedy to effective and efficient management performance of employees in an organization and recommends among others that management of Nigerian communications commission should introduce training programmes in the organization whereby junior workers would be taught how to communicate effectively. This is necessary because poor academic background of these workers constitute problems to effective communication in the organization.