A Study on Security & Privacy in "Mining Market Basket Database by a Service Provider”

Abstract

Data mining provides useful information for decision making in marketing development strategies. Now a days, many software companies are offering  data mining services to various customers. At the same time most of the customers like small and medium size store's owners are not able to perform their data mining tasks on their own. These customers are willing to get data mining services from service providers. Sharing sales information with service providers involves losing privacy of the customers' personal information and valuable business details .In this paper we discusses possible security and privacy threats and some possible solutions to them.