Success Status of Women Entrepreneurs in a Globalized Environment- A Micro Level Study

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Vennila Gopal
K. Shobha

Abstract

"Countries that do not capitalze on the full potential of one half of their societies are misallocating their human resources and undermining their competitive potential" (World Economic Forum, 2005). In the era of globalization, societies need to see women as a promoter of economic growth and social transformation, Moving forward on gender equality and empowerment of women would have a tremendous impact on development in areas of peace and security, effective and democratic governance, human rights and poverty reduction (IDLO, 2007). The present study aims at understanding the performance of women entrepreneurs by estimating the sales turnover and profit model for the women in business and service sectors and to assess the success status of the sample women entrepreneurs.

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