Green Marketing Initiatives by Corporate World: A Study

Abstract

Green marketing examines issues in understanding the relationship between the marketing discipline, the public policy process and the natural environment. Many terms describe this relationship: environmental marketing, ecological marketing, green marketing, sustainable marketing and greener marketing. Although the nation of marketing is more expensive.
This paper will attempt to introduce the terms and concept of green-marketing; about the importance of green-marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it highlights the positive and negative aspects; social responsibilities and opportunities of green marketing, Finally it concludes with some problems that organization may face to implement green marketing.