Role Of Customer Demographics In Understanding Buying Behavior In Indian Retail Industry

Abstract

Marketers typically combine several variables to define a demographic profile. Demographic characteristics plays crucial role in developing various strategies by retailers.The paper highlights the demographic characteristics of the consumers in the modern retail mall and conventional store and researcher made a comparative analysis of those variables between modern retail format and conventional retail store. The purpose of this research is specifically to analyze and make a comparative study of consumer profile in different retail formats. Demographic characteristics include gender, age, marital status, occupation and income.