SAP Supply Chain Performance Evaluation of Dr. Reddy Labs

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Kuruganty Seetha Ram Babu
A. V. Satyanarayana Rao

Abstract

Technological advancements and highly demanding customer needs intensified global competition which has brought a paradigm shift in the organization's approach in running a business. Since business environment is changing at a rapid pace, organizations started adapting to integrated enterprise-wide systems, enterprise resource planning (SAP) for competitive advantage. SAP's collection of cross functional integration of the business applications within the firm and across the network of the firm comprises the supply chain. However, supply chain management (SCM) is being recognized as the management of partner relationships across the supply chain. Most effective supply chain networks are dynamic in nature, distributed in architecture and leverage sophisticated real-time analytics.

 

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