Big Bazaar Direct: A New Channel in Retail

Abstract

This main theme of this paper lies in the channel expansion strategy played by the future group. Future group, with its Big Bazaar (hyper market) has its presence throughout the country and has differentiated itself from traditional Indian retailers by provide a wide range of categories ranging from FMCG, consumer durables, apparels to food products. As this model has been widely accepted in Indian market, it has become a huge success to an extent that it is very easy to come across with long queues lines in many of the stores during peak hours.

With the objective of increasing its customer base the group has come up with a new and unique channel of expansion through its franchise model, "Big Bazaar Direct”.

Through this research, we have tried to analyse the potential and scope of this model by conducting interview sessions with the existing franchise owners and other retailers who can convert themselves into this model. We were able to identify the different set of perspectives and opinions among them also the advantages and the gaps that exist in it. After consolidating the comprehensive opinions, we have charted some suggestions that can be implemented to this model for improving its scale and sustainability.