Tourism Innovations and Their Implementation: A Case Study of Haryana, India

Abstract

There is only one good example in the past when a state of India took the initiative to create, virtually out of nothing, a tourism Industry. This was the Haryana in 1970s, which led an imaginative drive to transform the state into a place attractive for tourists. Haryana which pioneered the concept of Highway tourism in the country now hold several feathers of Golf, Eco, Farm, MICE and Medical tourism in its cap of tourism. This paper focuses on the different innovative ideas taken by the state of Haryana for developing and improving tourism products. Thus, this paper is going to explore different forms and positioning of tourism products in Haryana along with Tourism Policy 2008 in which several innovative steps were proposed to be taken.