Destination Branding: Case of Delhi

Abstract

The endeavor of this research is to scrutinize the meaning by brand image and branding destination and how this corporate term can be invested and utilized by a destination, not only in terms of a country but also whole regions. A model for booming destination branding shall be outlined by examining a variety of strategies that have been used to make it a successful in drawing the main features of different destinations. The methodology used will assist the findings and recommendations which will be incorporated in the last two chapters of this work.