Competitive Strategies and Technological Capabilities among Malaysian Manufacturing Organization: Empirical Evidence from Malaysia

Abstract

The current unforeseen global economic environment constantly challenges the sustainability of Malaysian manufacturing organization. The primary objective of this study is to explore deeper understanding in clarify the role of competitive strategies and its impact on organizational performance. By using the quantitative research technique and cross-sectional research design, total 200 questionnaires were distributed among the managers and engineers of manufacturing firms. This study employed Smart PLS 3 software to analyze collected the data. The results of study show that competitive strategies have significant positive influence to enhance organizational performance. Moreover, this study also found that technological capabilities significantly moderate the relationship between competitive strategies; (Cost leadership; Differentiation; Focus) and organizational performance (Cost; Quality; Flexibility Delivery).