The Use of Social Media in Public Diplomacy in US and China

Abstract

This paper examines the different social media strategies adopted by the US and China’s use of public diplomacy in-depth, shedding light on how cultural, political and technological factors influence their strategies. The US prioritizes communication and transparency, reflecting its democratic values, while China emphasizes narrative control and image control. Through comparative analysis, the study highlights the importance of domestic factors in social media communication and emphasizes and reflects the evolving global transnational environment in the digital age. Both countries actively fight misinformation, albeit with different objectives. The study recommends conducting further comparative analysis, adapting to emerging trends, and developing strategies to combat disinformation in digital communication. Understanding the nuances of social media in today’s digital age is essential for enhancing research, policy, and diplomatic practices.