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Adiasari, W., ., S. and Dhewi, T.S. 2019. Segmentation Analysis of Retail Store Customer Based on Impulse Buying Factors and Demographic Profile: Case Study on Matahari and Ramayana in Malang City, Indonesia. The International Journal of Business & Management. 7, 4 (Apr. 2019). DOI:https://doi.org/10.24940/theijbm/2019/v7/i4/BM1904-013.