Asihkia, O.U., Makinde, G.O. and Onamusi, A.B. 2020. Marketing Capability and Firm Performance: Mediating Role of New Product Development and Management Innovation. The International Journal of Business & Management. 8, 2 (Feb. 2020). DOI:https://doi.org/10.24940/theijbm/2020/v8/i2/BM2002-033.