Pokumensah, J.B. and Owusu, D.S. 2020. Integration of Students in Publicity Strategies: Opportunities, Challenges, and the Way Forward for Private University Colleges in Ghana (Part I). The International Journal of Business & Management. 8, 7 (Jul. 2020). DOI:https://doi.org/10.24940/theijbm/2020/v8/i7/BM2007-018.