Okello Sharone Adhiambo, Dr. Aleri Chrisostom Odaya and Dr. Oyieke Samuel 2024. Moderating Effect of Supply Chain Pillars on the Relationship between Supply Chain Integration and Retail Outlet Performance: An Analysis of Selected Supermarkets in Kenya. The International Journal of Business & Management. 12, 7 (Aug. 2024). DOI:https://doi.org/10.24940/theijbm/2024/v12/i7/BM2407-009.