Rangkuti, A. E., ., R., ., N., Jalaludin, J. S. bt M., Salleh, N. bt M., & Chin, M. K. S. (2020). MSMEs Marketing Strategies in Increasing Competitiveness in Modern Retail Markets Case Studies Medan City Indonesia and Kota Bharu Malaysia. The International Journal of Business & Management, 8(3). https://doi.org/10.24940/theijbm/2020/v8/i3/BM2003-039