BHARDWAJ, N.; MAHARSHI, N. Interplay of 7Ps of Marketing Mix in Customer Acquisition: An Empirical Study of Retail Banking. The International Journal of Business & Management, [S. l.], v. 2, n. 8, 2014. Disponível em: https://internationaljournalcorner.com/index.php/theijbm/article/view/132451. Acesso em: 23 jul. 2024.