DR. JUSTICE MUTUA J.N.; CATHERINE N. WANGARI. A Critique of Blue Ocean Strategies: Exploring the Limits of Creating Uncontested Markets. The International Journal of Business & Management, [S. l.], v. 12, n. 1, 2024. DOI: 10.24940/theijbm/2024/v12/i1/BM2401-001. Disponível em: https://internationaljournalcorner.com/index.php/theijbm/article/view/173515. Acesso em: 3 jul. 2024.