SHUAIB AHMED BALROO; DR. MAHMOUD ABDELHAMID SALEH. Impact of Advertisement Informativeness and eWOM on Brand Advocacy: Self-Brand Connection as a Mediator. The International Journal of Business & Management, [S. l.], v. 12, n. 8, 2024. Disponível em: https://internationaljournalcorner.com/index.php/theijbm/article/view/173856. Acesso em: 28 oct. 2024.