Kangogo, Mathew, Kennedy Otiso Makomere, and Wambui Robert Otuya. 2018. “Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya”. The International Journal of Business & Management 6 (11). https://internationaljournalcorner.com/index.php/theijbm/article/view/139439.