Gwakwa, Milton. 2017. “It Is More Than Eating Spiced and Fried Chicken Pieces! Service Quality Institutionalisation in the Fast-Food Industry: A Case of Chicken Inn-in Masvingo-Zimbabwe”. The International Journal of Business & Management 5 (5). https://internationaljournalcorner.com/index.php/theijbm/article/view/124209.