Adiasari, W., ., S. and Dhewi, T. S. (2019) “Segmentation Analysis of Retail Store Customer Based on Impulse Buying Factors and Demographic Profile: Case Study on Matahari and Ramayana in Malang City, Indonesia”, The International Journal of Business & Management, 7(4). doi: 10.24940/theijbm/2019/v7/i4/BM1904-013.