Malhotra, Ritu, Balamurugan A., and Shrutee Parsramka. “Influence of Brand Love on Hedonic and Utilitarian Product Consumption in Emerging Markets”. The International Journal of Business & Management 4, no. 7 (July 31, 2016). Accessed July 22, 2024. https://internationaljournalcorner.com/index.php/theijbm/article/view/126752.