Dr. Justice Mutua J.N., Catherine N. Wangari. A Critique of Blue Ocean Strategies: Exploring the Limits of Creating Uncontested Markets. theijbm [Internet]. 2024 Mar. 16 [cited 2024 Jul. 3];12(1). Available from: https://internationaljournalcorner.com/index.php/theijbm/article/view/173515