Effect of Strategic Innovation on Competitive Advantage

Abstract

The objective of the study was to establish the effect of strategic innovation on competitive advantage and the corresponding hypothesis was formulated and tested. The study targeted 77 employees from Dimension Data, East Africa and 63 of them responded. The study adopted a descriptive research design and data was collected through structured questionnaires and analyzed using descriptive and inferential statistics by the help of SPSS Version 21. Research findings from the test of hypothesis established that strategic innovation had positive effect on competitive advantage in Dimension Data East Africa ICT Company in Nairobi County, Kenya. The study findings supported the Resource-Based View (RBV) Theory and Christensen's Disruptive Theory of Innovation which explain the strategic innovation – competitive advantage link.