Role of Public Service Announcements and Effectiveness of Media in Communication of Three Social Programs

Abstract

The mass media play a vital role as the link between government and the larger public. Government authorities educate and entrust the media with essential social information, which is then relayed to the public in readily accessible formats through a variety of media channels. The Public service announcements in the form of oral, folk art, wall paint, bill board, print, sound, motion picture are an effective way to persuade target audiences to adopt new behaviors, or to remind them of critical information. Besides informing the public about services and educate about social awareness. The Public Service Announcements hold out a possibility of on-demand access to social content anytime, anywhere, on any communication devices. Therefore, the study documented the relationship between public service announcements through various communication media for social development.