The Relationship between Group Cohesiveness and Performance: An Empirical Study of Funded Youth Groups in Nakuru Municipality, Nakuru County, Kenya

Abstract

One of the most constantly studied constructs in group dynamics research is cohesiveness since Organizations have increasingly become dependent on group cohesiveness in striving for better performance. Therefore, this study examined the level of group cohesiveness in the studied youth groups and its relationship with groups' enterprise performance. Data was collected from a 165 respondents through Interview Schedule and Focus Group Discussions. The results showed that the groups are highly cohesive but there was no relationship between the high level of cohesiveness and Enterprise Performance. The results present new perspectives for groups doing joint businesses that although task and social cohesion are considerably important, task cohesion is higher than social cohesion and will determine the success of groups doing joint business. The study also highlighted the need for future empirical research on group cohesion and performance in others context.