ADs, Attitudes and Sex Sales

Abstract

The study entitled "Ads, Attitudes and Sex sales”, attempts to analyze the influence of advertisements and the biased views or discrimination they communicate against women. The paper discusses the advertisements that promote both sexist culture and gender equality. The impact of advertisements on our lives - not just in terms of lifestyle but also our psychology, behavior and aspirations is evaluated with real examples. The study seeks corporate social responsibility from advertisers / brands and urges people, NGOs, legal authorities to honor the advertisers that bring positive change and to penalize ad companies which objectify women.