Design Education: Strategic Design Process and Publication Design on Thai Costume

Abstract

Graphic Design students learn and practice design theories to articulate their creative ideas through design project management. In doing so they follow design methodology considering current design trends and technology to execute the project which includes; research, strategy, planning and final design. This helps the students to develop design communication and analytical skills for their career in creative and cultural industries. This study focuses on a publication design ‘Thaipatra' - a Catalogue on Traditional Thai Costume. This publication is designed using digital technology, has a functional and cultural meaning. The objectives of the study are; to promote Thai costume and traditions; cultural heritage management and standardization of documents; and to customize information system which meet the administrative requirements. This project is to inspire young Thai generation influenced by globalization to look at Thai costume as a national heritage. It is an interdisciplinary approach to promote fashion of a culture through graphic design.