Entrepreneurship and Emerging Trends: A Study on Online Graphic Designing and Web Designing Jobs among Students

Abstract

Online entrepreneurship is a great way of reaching customers. With millions of people having existence on internet, being an entrepreneur in the digital universe has become an easy job. It not only promotes flexibility but also, has been a more effective way of doing business in certain regards, since public is approaching comfort zones in the professional world.

Out of endless opportunities under online entrepreneurship, graphic design is the most widely performed online activity to earn money. Graphic Design is an interdisciplinary concept which is concerned with multiple areas of the industry including marketing, branding and creativity. In the era of marketing, attracting customers is the primary focus for every business, for which lakhs of rupees are willingly invested on efficient designs to make a difference among competitors. Graphic designers have been highly benefitted from online entrepreneurship as their services are in a great demand. Graphic design as an online activity has all the features that make it fully virtual which can be performed without face to face interaction.

In this research it was found that students who have design skills are making good money by rendering their services to online clients. Graphic design as a part time profession is one of the most favourite online jobs among students. They are not only earning money but getting a good experience for their career as well and learning widely demanded skills such as marketing, creativity, branding and working in an industrial environment. It can be concluded that despite its physical presence, online entrepreneurship is the short cut for business success within the comfort zone of human beings.