Client Deadline Approach in the Clothing and Textiles Industries in Ghana: A Study of Kumasi Metropolis

Abstract

The client's satisfaction has been on the forefront when managers of companies are assessing customer satisfaction in any organization. Failure to listen and act appropriately to the complaint of the customer often causes anger and frustration with eventual withdrawal of the customers. Provision of excellent customer service is the best strategy for companies to sustain the confidence of the customer. The purpose of this study was to investigate how clients' deadline could be met in the clothing and textile industry with case study of Kumasi Metropolis. The researchers purposively obtained a sample size of 100clothing and textiles workers from various fashion firms in the Metropolis. Questionnaires and structured interviews were employed to gather data for the study. The study showed that fashion firms mostly met the deadlines of clients with few firms having difficulties dealing with client deadlines. Clients' loyalty was also high with firms enjoying higher returns since they satisfied clients' needs and expectations. Various causes of delays in meeting clients' deadlines were revealed with poor designs and specifications ranking the most predominant. The researchers recommend that the Ministry of Employment and Labour Relations should organise regular training workshop on efficient clothing production for clothing workers to satisfy deadlines of clients. In addition, the Government and Stakeholders should assist the clothing and textiles firms to expand their business to enable them employ more workers that could help them meet client deadlines.