Rural Marketing of FMCG in India

Abstract

India is a country who has more than 600,000 villages and about 70% of the population, rural India is becoming a massive consumer goods market. And FMCG is becoming a vital product under marketing because it's of consumption is rising more day by day.Companies marketing FMCG product Only in Urban areas must concentrate on rural areas also. For this they need to understand the crucial issues related to rural consumption behavior and their consumption pattern.