Influence of Focus Strategy on Firm Performance in the Telecommunication Industry in Kenya

Abstract

The telecommunication industry in Kenya has greatly contributed to the growth of the country's economy with massive contribution of to the GDP and revenue of KES 173.6 billion in the year 2015; thus, registering a 6.9 per cent increase. Thus, for several years running, the sector has emerged to be the leading source of government revenue especially through tax remittance. Hence the current study sought to investigate the influence of cost leadership strategy on firm performance in telecommunication industry in Kenya. Descriptive research design was adopted and regression analysis analyzed the data. It was documented that focus strategy had significant influence on firm performance in telecommunication industries in Kenya.